Deep Apparel has joined Country Superstar Kenny Chesney to raise awareness and dollars for Ocean Habitat and Conservation through his No Shoes Reefs project. Deep is adding a recycled fiber to the No Shoes Reefs T-Shirt via their new Eco line. “We couldn’t be happier or more fortunate to align with No Shoes Reefs. It’s a once in a lifetime opportunity to help make a difference for the future. We all share this passion for the ocean and are willing to do whatever we can to help preserve it. No Shoes Reefs recycled T-shirt is just the start” – Deep Team

As a grass roots project, Kenny Chesney’s No Shoes Reefs came to life on a sunny day in Jacksonville, Florida. Kenny and his friends from CCA floated over two concrete structures that were sunk 18months prior. As the boat floats over the fish finders went crazy and depth finders turned bright red indicating the St Johns River had two new living reefs. Kenny along with Pat Murray, President of CCA proclaimed these as the first “No Shoes Reefs”!

Today, No Shoes Reefs continues to help ocean conservation groups including our newest partner, The Reef Ball Foundation through Kenny’s voice, his collaborations with brand partners to raise awareness and dollars through sales of exclusive products, and with his very own No Shoes Nation over a few million strong, everyone looking to help keep the oceans and any/all waterways healthy for generations to come.

This is No Shoes Reefs, an everchanging group of brands, ocean conservationists, and people wanting to join Kenny helping make a difference, one Reef at a time! As the songwriter/stadium-sized force of music says, “Not any single one of us can do what needs to be done to change the fate of the ocean, but coming together with every person contributing their strengths, the difference can be pretty impactful. If I can be the meeting place for individuals, scientists, brands, conservationist, and people who just love the water, I love creating alliances to help support a healthier ocean.

About Deep

DEEP has simple roots, comfortable clothing that performs under stress but has the clean look you could grab a beer in. BOAT TO BAR (VERB; DEFINITION; THE SEAMLESS TRANSITION FROM ANY OUTDOOR ACTIVITY TO LEISURE WITHOUT THE CHANGING OF ONE’S OUTFIT!

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About No Shoes Reefs

No Shoes Reefs, an everchanging group of brands, ocean conservationists, and people wanting to join Kenny helping make a difference, one Reef at a time www.noshoesreefs.org